Bocce is a relaxing but challenging outdoor spring sport. It looks like baseball but it is a bit different from it. The tips provided here under can help you in playing this challenging game easily.
Be relaxed: Bocce is a causal game for gentlemen as it has been invented in Italy. It can be played at home, on a common yard or on a tournament court. So, while playing this game you should be relaxed and fashionable just by wearing jeans of your choice. It will keep your lower body free to implement the tips provided in this write-up.
Be familiar to the Jack: To play bocce ball first f all you will have to toss the Jack or pallino, the white ball known as bullseye in this game. You should try to put it as far as possible in the downcourt. Now let your opponents to toss their balls to knock you out or play around you.
Get your chance to win: You should avoid throwing the ball with an overhand as it is not a graceful way to play this game. Though everyone has his own style still you should throw the ball keeping your legs apart equal to the width of your shoulders, if you are a stander.
Give a chance to you: Actually, you should not throw the ball for the fences by holding it tightly in your hand. You should use your index finger and thumb to hold the ball gently in your hand like a small child to throw it close to the pallino.
Be a spin specialist: Initially you should act like playing on the pitch of softball with your palm in upward direction. But while playing the Bocce ball for the first time you should keep your palm down while throwing the ball around the pallino. It will give more spins to the ball and will allow it to stop very close to the pallino.
Bowl them over: When you know the ways to throw the bocce ball then it is important to start playing its first game, Puntata. In this game you will have to throw the ball rolling close to the ground on a clear path towards pallino. While rolling the ball your lower arm, from your elbow to forearm and wrist, should move like a pendulum and your head should be still and body well balanced. You should wear something relaxing like jeans to ensure the movement of the lower and upper arm in the necessary range.
Whether you are the parent of one child or a whole brood, it is important that you ensure your youngsters have the best educational opportunities possible for them to have a bright and prosperous future. While teachers and their assistants provide lots of guidance in this area, they are not always capable of meeting the needs of every child in their classroom. Different styles of teaching and learning, coupled with complicated subject matter can make it difficult for kids to grasp certain concepts.
When that happens, you need to find the best tutoring services quickly to help your kids get back on track and stay there. However, many parents today are challenged regarding the best ways to go about finding academic tutors for their young. In fact, you are probably in that boat right now, reading this article. If that is the case, take heart! You are not alone, and there are answers for your questions about determining the best tutoring services for your child.
For some kids, learning from another person in face to face interactions is the best way for them to learn. Others prefer to watch video instruction or gain the knowledge needed via online resources. Neither is right nor wrong. Your child is a unique individual who needs to be taught in the way that they best learn.
In addition to the how budgetary concerns are another issue that parents face. Virtually all tutors cost money. However, this is an investment in the future of your kids. When viewed that way, switch from steak dinners out at your favorite restaurant for a while and make a pot of potato soup at home until you can get the kids back on track. Of course, that is an extreme example, but you get the point!
You can ask the school and other parents for recommendations for tutors. In many school systems, they already know the people in the community who offer tutoring services, as well as their reputations and abilities. You are likely to find at least one fabulous match for your kids.
The web has some excellent options, including those where you only pay as the child needs to use the service. This can be an ideal option for those with limited budgets. On the other hand, there are sites that allow you to pay a flat fee and your kids can use them as much as necessary to gain the skills needed for academic success.
When it comes finding the best tutoring services for your child, don’t be afraid to change it up if you feel your kid’s needs aren’t being met. An excellent tutor will recognize when the relationship is not working and might even suggest someone who is more suited to the learning style of your kid. Stay on top of their academic studies, and it will pay off in the end for you and for your children as they develop their skills!…
“On spec”: The first method is to write the article, and then e-mail the piece with a cover letter to the features editor of a magazine. You can find his or her details on the masthead page in a magazine where the staff members are listed.
When you send a completed article, it’s known as “submitting on speculation” (or “on spec”). This method works well if you’re a novice writer and need a foot in the door with a magazine.
The editor can immediately assess the quality of your writing and if it will fit with the style and tone of the magazine.
Remember, you will need to study the magazine carefully before you even start writing. Requesting the magazine style guide from the features editor is another way to tune in to the type of reader the magazine is targeting.
“Querying or pitching”: The other option is to pitch your idea straight to the features editor in a query letter, and see if the editor is interested in your proposed article.
If the features editor likes your idea and gives you the go-ahead to write the article, then you simply need to deliver the piece to deadline. This method works well if you’ve written for the magazine before, and the editor trusts that you will produce what you have promised in your query letter.
2. What makes for a good magazine journalist?
Surprisingly, good journalism is not just about fine writing skills. Editors emphasise these five key habits of their star journalists:
1. Their writing captures the unique tone, style and content of the magazine – and fits with the needs of the target reader. 2. They can stick to deadlines. 3. Their facts are accurate; their research is sound and thorough. 4. Their work is not “shoddy” – meaning that spelling, grammar and punctuation are correct, and sentences are carefully crafted. 5. They behave professionally, from their well-written cover letter to their invoice.
3. How much money can I make as a magazine writer?
Regardless of how many years you’ve worked in the industry, your income as a freelancer depends entirely on how hard you’re willing to work, how well you can write, the thoroughness of your research and your general professionalism when dealing with the publishing houses.
Rates vary depending on the country and the magazine’s circulation. Best is to find out the rate by phoning the magazine and speaking to the features editor. Here are some rough guidelines.
Most often you are paid per word. The recommended going rate for beginner journalists is 60 c per word in New Zealand and Australia (70 p per word in the UK, and R2.00 upwards per word in South Africa). Specialist writers can get double that amount per word. Per month:
Considering that most features are 1500 words in length (2200 words at most), do your sums to work out your income per article. And then, remember, you’d still need to pay up to 25 % tax on that income.
Seasoned journalists write about 13 pieces per month (this can include columns, advertorials and other business writing).
4. When do I get paid for articles?
Some publishing houses pay upon publication, i.e. the month-end following when your article appeared in the magazine. But what few know is that magazines work 6 to 12 months in advance, so the fee for the piece you sell today could only appear in your bank account a year later!
A few publishing houses pay upon acceptance of your piece, which means roughly one month after acceptance.
5. How do I get paid for articles?
As a freelance journalist, you are in charge of your own “small business”. You are responsible for invoicing the publishing houses.
The features editor will let you know when you need to e-mail your invoice – either upon acceptance, or upon publication of your article to the accounts department. You are usually paid by electronic transfer directly into your bank account.
6. How much scope is there for work in the writing industry?
There are hundreds of publications and speciality publications looking for freelance contributions. Apart from shelves loaded with consumer magazines, there are trade magazines and inflight magazines that offer outlets for freelancers, although they may pay slightly less per word.
Furthermore, we have thousands of reputable webzines and paying blogs online. Many of these publications don’t pay for writing, but for those that do, you generally get paid a flat fee for a 300- to 500-word article.
7. How do I get commissioned to write an article?
Once an editor knows you and likes your work, it won’t be long before you receive your first commission.
What is a commission? It’s when the editor asks you to write a piece on a particular topic, and gives you a brief to follow. You need to follow the specifications in the brief – and deliver to deadline. It’s easier to work this way, rather than go through the more work-intensive process of querying or writing on spec, but you first need to build a good relationship with the editor.
8. What skills do I need to increase my chances of making it in the magazine journalism industry?
Apart from the essential skills already mentioned under question 3 above, you will also need:
Writing articles for magazines is definitely a dream for a lot of writers. This is because the pay is usually huge. Not only that, it can also offer exposure that can lead to more article writing projects. Below are the things that you need to learn in order to write amazing articles for magazines:
1. Make sure to choose a topic that you’re an expert on or you feel interested in.
You’ll most likely to produce high quality magazine articles if you choose topics that are included in your areas of expertise and areas of interest. Publishers always look for articles that contain in-depth information or those that are very authoritative. I would recommend that you list down all the things that you feel you’re very good at. Then, choose those ones that you can easily sell to different magazines.
2. Choose interesting angles.
You have better chances of getting your articles published if they’re very interesting. Study your chosen topic carefully and figure out the angles that were not yet discussed before and those that will grab your target audience by the throat. Also, make sure that you do not write about general topics. Publishers in general do not like articles that contain too many information that are not really useful or beneficial to their clients.
Even if you think that you know your chosen topic inside out, I am sure it wouldn’t hurt if you conduct research. This will surely allow you to get more useful and fresh information that can make your articles more informative and more valuable to the eyes of your target audience. Read relevant resources and if needed, interview other experts.
4. Create an outline.
Next step is to create a structure that you can follow when writing your articles. This must contain the ideas that you’re going to discuss on your introduction, article body, and conclusion. Decide if you’re going to add images, testimonials, and graphics.
5. Write your articles.
Unlike when writing news articles, you’re not required to follow specific structure or format when writing your magazine articles. You can be as creative as you want to be. To hook your readers, I suggest that you write using their language. It will also help if you strive to sound upbeat and warm all the time. Remember, your readers are reading magazine articles not just to get informed but to be entertained as well.
6. Check out the style sheet or guidelines of the magazines where you would like to submit your articles to.
Every magazine has its own list of instructions about the subjects, approach, and tone that you need to use. If these are not published, I would recommend that you read all the articles that were used by the magazines where you would like to submit your copies to. Doing this will surely give you a clear idea as to what exactly they’re looking for.…
Techniques for writing a news article differ from those needed for academic papers. Whether you’re interested in writing for a school newspaper, fulfilling a requirement for a class, or seeking a writing job in journalism, you’ll need to know the difference. To write like a real reporter, consider this guide for how to write a news article.
Choose Your Topic
First, you must decide what to write about. Sometimes an editor or instructor will give you assignments, but you’ll often have to find your own topics to cover.FEATURED VIDEOhttps://imasdk.googleapis.com/js/core/bridge3.504.0_en.html#goog_16431158870 seconds of 2 minutes, 24 seconds volume 0%02:18 How to Write Your Own Feature Article
If you get to choose your topic, you might be able to pick a subject related to your personal experience or family history, which would give you a strong framework and a dose of perspective. However, this route means you must work to avoid bias—you may have strong opinions that could affect your conclusions. You also could pick a topic that revolves around personal interest, such as your favorite sport.
Research for Your News Article
Even if you end up with a topic close to your heart, you should begin with research, using books and articles that will give you a full understanding of the subject. Go to the library and find background information about people, organizations, and events you intend to cover.
Next, interview a few people to collect more information and quotes that give perspective on the topic. Don’t be intimidated by the idea of interviewing important or newsworthy people—an interview can be as formal or informal as you want to make it, so relax and have fun with it. Find people with backgrounds in the topic and strong opinions, and carefully write down or record their responses for accuracy. Let the interviewees know that you will be quoting them.
Parts of a News Article
Before you write your first draft, you should be aware of the parts that make up a news story:
Headline or title
The headline of your article should be catchy and to the point. You should punctuate your title using Associated Press style guidelines unless your publication specifies something else. Other members of the publication staff frequently write the headlines, but this will help focus your thoughts and maybe save those other staffers some time.
“Lost dog finds his way home”
“Debate tonight in Jasper Hall”
“Panel chooses 3 essay winners”
The byline is the name of the writer—your name, in this case.
Lead (sometimes written “lede”)
The lead is the first sentence or paragraph, written to provide a preview of the entire article. It summarizes the story and includes many of the basic facts. The lead will help readers decide if they want to read the rest of the news article or if they are satisfied knowing these details.
Once you’ve set the stage with a good lead, follow up with a well-written story that contains facts from your research and quotes from people you’ve interviewed. The article should not contain your opinions. Detail any events in chronological order. Use the active voice—not passive voice—when possible, and write in clear, short, direct sentences.
In a news article, you should use the inverted pyramid format—putting the most critical information in the early paragraphs and following with supporting information. This ensures that the reader sees the important details first. Hopefully, they’ll be intrigued enough to continue to the end.
Include your sources in the body with the information and quotes they provide. This is different from academic papers, where you would add these at the end of the piece.
Magazine writing is a craft that stands apart from the kind of writing you might encounter in a newspaper, journal, essay, or full-length book. Even within the broader landscape of magazine writing, many subgenres demand different styles and skills—you’ll approach a long feature article differently than you would a human interest story; tackling an investigative exposés requires a different skill set than writing reviews and cultural criticism. So while your approach to magazine writing will vary depending on the publication and the nature of the article itself, you’ll still need to master the skills that set magazine writing apart from other types of writing.
6 Tips for Writing for Magazines
If you aspire to write for magazines, you’ll have to adapt to a medium that’s been rapidly transformed by digital technology. Many of today’s magazines are primarily consumed online, either in web browsers or in apps like Apple News. Some famous weekly magazines now come out monthly or even quarterly. On the other hand, new online publications sprout up constantly and many are seeking new writers who have a great story idea to pitch. Here are some writing tips to help you break into the world of magazine writing.
Target your pitches carefully. Freelance writers typically have to pitch stories via a query letter before being given an assignment. Be judicious when you pitch to editors. Anna Wintour isn’t going to publish a dissection of the Cincinnati Bengals’ run defense in the pages of Vogue, so don’t waste her time with a query letter on the topic. Even if your pitch isn’t accepted, by engaging with a magazine you’ve begun a relationship with its staff, and you always want to impress them at every encounter. Make sure you follow a publication’s submission guidelines when you approach them with article ideas.
2. Become a specialist. Today’s media world values specialization. ESPN’s Brian Windhorst was well-versed in all professional sports, but he strategically chose to hone in on basketball when he began penning articles for ESPN: The Magazine. He credits it for his rise within that company (even though the magazine itself no longer exists). If you have specialized know-how in a particular discipline (such as medicine, music, or mobile computing), lean into it. The best stories you pitch will likely tap into your personal experience and specific knowledge base. Specialization can help you breakthrough as a new writer.
3. Do more research than you think you need. It’s always better to have more sources, quotes, and statistics than you can use in your story. Often times a magazine writer’s document of notes will be longer than the first draft of their story. If you have a great article planned, the urge to start writing immediately can be intense. But before you begin, make sure you are truly overloaded with the substantive facts that will populate your story.
4. Consider the magazine’s target audience. A magazine’s most important relationship is with its readers. If you meet those readers on their terms, you could have a long career in magazine journalism. For instance, if you’re writing pop astronomy articles for national magazines like Wired or Discover, you cannot weigh down your prose with technical jargon that interferes with your storytelling. On the other hand, if you’re writing for trade magazines in the telescope industry, you should absolutely pepper your article with tech specs. It’s what your readers want.
5. Keep track of personnel changes among magazines. Editors frequently leave one magazine and join a new one. Your connection to such people is ultimately more important than the company they work for. Even if you think you have the perfect story for Rolling Stone but you don’t know anyone there and you do know the managing editor at Pitchfork, you’ll have a much better shot with the latter. Study a magazine’s masthead and article bylines to learn who’s working there. Online resources like LinkedIn can also provide this information.
6. Be flexible. Flexibility is one of the greatest writing skills a journalist can be endowed with. Even with the greatest degree of planning, the writing process can lead journalists in strange directions. You may find that your planned 1,000-word article needs 10,000 words to do its subject justice. Conversely, you may find that what you thought would be a voluminous feature should be far more succinct. Writing is hard work even when everything goes as planned. If your story demands a different approach from what you’d originally expected, embrace flexibility. It will make the revision process all the more pleasant.…
Can you believe that magazines already existed in digital forms around the time the internet was just born?
Yeah, people shared magazines using floppy disks back then. But now, the internet is here, and everything happens online.
And it’s easy to confuse online magazines with digital magazines. They are similar in many ways, but the key difference is that digital magazines are often digital editions of hard copy magazines.
Most of the time, they exist as:
Digital Replica of Magazines
PDF Form of Magazines
Magazine and Subscription Apps
However, an online magazine is published online and mainly exists in soft copy versions on different websites. And we’re about to see some incredible types of magazines your online audience will love. Let’s get right into it.
1. General News Magazines
People often think magazines are similar to newspapers. In a lot of ways, they are. An online magazine about general news is a good idea as it’s easy for the audience to reach the magazine.
This type of magazine is suitable for many audiences because you’re not targeting a single niche. Also, if you publish news regularly, the audience is going to be loyal and engage more.
Finding content is not hard either. You can talk about significant events like the Covid pandemic, the Australian Bushfire, the stock market crash, etc., or some recent happenings. Further, trying a new perspective for presentation can help as well.
If you know quite a lot about cooking and creating recipes, publishing a cooking magazine is the best option. Everyone is looking for something delicious to eat, and a cooking magazine will bloom beautifully among those people.
Most of the time, cooking magazines are about recipes on cooking something tasty and introducing a good meal of one’s culture or place. Thus, it’s an art that everyone needs and loves.
But you don’t always have to publish recipes. You can write about the ingredients, the nutritional value in them. Or, you can post about different cooking tools and styles.
Art is an inseparable part of a magazine. There’s hardly any magazine without a picture. And there’s hardly any person that doesn’t appreciate good art. So an article about art is a great idea.
This type of magazine generally sees famous paintings, fantastic music and dancing styles, incredible sculptures, and many other art forms. You can also publish the news about art and artists.
Moreover, art magazines can have tutorials about how to draw, paint or sketch. They can also be about music theory and musical instruments. The point is, art is broader than many people assume it to be, and art magazines are great.
Fashion Magazines are a huge part of the magazine world. We wake up to new makeup products, clothing styles, and fashion trends every day. And long as humans exist, fashion won’t ever fade away.
So, if you’re into fashion, clothing, and similar stuff, fashion magazines are an excellent option. ‘What did a celebrity wear on the Red Carpet?’ Or ‘What brand is taking over the market?’ There are so many things to talk about.
These types of magazines are also a great way to promote your product if you own a brand. It also works if you’ve created an online store to sell clothes, makeup products, and likewise.
Some examples of Fashion Magazines? How about Elle and Vogue?
5. Tech Magazines
Technology is taking over the world. We must defend ourselves. And a tech magazine shall be the medicine that immunes everyone from ignorance about technology.
Serious note, if you’re the tech-loving guy, a tech magazine can be your type of magazine. And the audience is only increasing. Because new tech gets built every day, and everyone wants an upgrade.
Also, in a tech magazine, you can talk about new computing processors, hackers, security tips, gaming consoles. Moreover, you can also write on online applications like Netflix, Internet Service Providers (ISP), and more.
Washington — A few days away from the office may help clear your head and leave you feeling more positive about work. But how long does that positivity last once you return? Not long at all, say about two-thirds of respondents to a recent survey conducted by the American Psychological Association.
Researchers at APA, as part of the association’s annual Work and Well-Being Survey, examined responses about time off from 1,512 adults who reported being employed either full or part time, or were self-employed.
Among the results:
68 percent said their mood was more positive after vacation.
58 percent said they felt more productive.
57 percent said they felt less stress.
However, 42 percent of workers said they dreaded returning to work after vacation, 40 percent said the positive effects of vacation lasted only a few days, and a quarter said the effects disappeared immediately upon returning to the job.
“Unless [employers] address the organizational factors causing stress and promote ongoing stress management efforts, the benefits of time off can be fleeting,” said David W. Ballard, who heads APA’s Center for Organizational Excellence. “When stress levels spike again shortly after employees return to work, that’s bad for workers and for business. Employers can do better.”
Additionally, 59 percent of workers reported that their organization’s culture does not encourage taking vacation time, and 62 percent said the same about their supervisor.
“When an organization’s culture encourages time off, employees are more likely to benefit from vacation time and those benefits last longer,” a June 27 press release from APA states.…
Global health workforce urges action to avert health catastrophe
Countries must set ambitious national climate commitments if they are to sustain a healthy and green recovery from the COVID-19 pandemic.
The WHO COP26 Special Report on Climate Change and Health, launched today, in the lead-up to the United Nations Climate Change Conference (COP26) in Glasgow, Scotland, spells out the global health community’s prescription for climate action based on a growing body of research that establishes the many and inseparable links between climate and health.
“The COVID-19 pandemic has shone a light on the intimate and delicate links between humans, animals, and our environment,” said Dr. Tedros Adhanom Ghebreyesus, WHO Director-General. “The same unsustainable choices that are killing our planet are killing people. WHO calls on all countries to commit to decisive action at COP26 to limit global warming to 1.5°C – not just because it’s the right thing to do, but because it’s in our own interests. WHO’s new report highlights 10 priorities for safeguarding the health of people and the planet that sustains us.”
The WHO report is launched at the same time as an open letter, signed by over two-thirds of the global health workforce – 300 organizations representing at least 45 million doctors and health professionals worldwide, calling for national leaders and COP26 country delegations to step up climate action.
“Wherever we deliver care, in our hospitals, clinics, and communities around the world, we are already responding to the health harms caused by climate change,” the letter from health professionals reads. “We call on the leaders of every country and their representatives at COP26 to avert the impending health catastrophe by limiting global warming to 1.5°C, and to make human health and equity central to all climate change mitigation and adaptation actions.”
The report and open letter come as unprecedented extreme weather events and other climate impacts are taking a rising toll on people’s lives and health. Increasingly frequent extreme weather events, such as heatwaves, storms and floods, kill thousands and disrupt millions of lives, while threatening healthcare systems and facilities when they are needed most. Changes in weather and climate are threatening food security and driving up food-, water- and vector-borne diseases, such as malaria, while climate impacts are also negatively affecting mental health.
The WHO report states: “The burning of fossil fuels is killing us. Climate change is the single biggest health threat facing humanity. While no one is safe from the health impacts of climate change, they are disproportionately felt by the most vulnerable and disadvantaged.”
Meanwhile, air pollution, primarily the result of burning fossil fuels, which also drives climate change, causes 13 deaths per minute worldwide.
The report concludes that protecting people’s health requires transformational action in every sector, including on energy, transport, nature, food systems, and finance. And it states clearly that the public health benefits from implementing ambitious climate actions far outweigh the costs.
“It has never been clearer that the climate crisis is one of the most urgent health emergencies we all face,” said Dr Maria Neira, WHO Director of Environment, Climate Change and Health. “Bringing down air pollution to WHO guideline levels, for example, would reduce the total number of global deaths from air pollution by 80% while dramatically reducing the greenhouse gas emissions that fuel climate change. A shift to more nutritious, plant-based diets in line with WHO recommendations, as another example, could reduce global emissions significantly, ensure more resilient food systems, and avoid up to 5.1 million diet-related deaths a year by 2050.”
Achieving the goals of the Paris Agreement would save millions of lives every year due to improvements in air quality, diet, and physical activity, among other benefits. However, most climate decision-making processes currently do not account for these health co-benefits and their economic valuation.
Notes to editors:
WHO’s COP26 Special Report on Climate Change and Health, The Health Argument for Climate Action, provides 10 recommendations for governments on how to maximize the health benefits of tackling climate change in a variety of sectors, and avoid the worst health impacts of the climate crisis.
The recommendations are the result of extensive consultations with health professionals, organizations and stakeholders worldwide, and represent a broad consensus statement from the global health community on the priority actions governments need to take to tackle the climate crisis, restore biodiversity, and protect health.
Climate and Health Recommendations
The COP26 report includes ten recommendations that highlight the urgent need and numerous opportunities for governments to prioritize health and equity in the international climate regime and sustainable development agenda.
Commit to a healthy recovery. Commit to a healthy, green, and just recovery from COVID-19.
Our health is not negotiable. Place health and social justice at the heart of the UN climate talks.
Harness the health benefits of climate action. Prioritize those climate interventions with the largest health-, social- and economic gains.
Build health resilience to climate risks. Build climate-resilient and environmentally sustainable health systems and facilities, and support health adaptation and resilience across sectors.
Create energy systems that protect and improve climate and health. Guide a just and inclusive transition to renewable energy to save lives from air pollution, particularly from coal combustion. End energy poverty in households and health care facilities.
Reimagine urban environments, transport and mobility. Promote sustainable, healthy urban design and transport systems, with improved land-use, access to green and blue public space, and priority for
It’s nice to create content with the intent of reaching a broad and targeted audience, but it’s becoming harder and harder to do this. No matter how good the content is. Yes, the best content always rises to the top, but when the amount of content being produced rises exponentially and is being published at a frenetic pace, it becomes a lot harder for individuals to filter the signal from the noise. It’s a challenge that many of us lamented as Blogging became that much more prevalent and commercial in the early 2000s, and it’s becoming an even bigger challenge in a world where content is created in channels like Twitter, Facebook, YouTube, Google +, LinkedIn and more.
Content is short. Content is long. Content is text, images, audio, and video. Publishing content is free.
It has come to the point where it’s no longer about publishing on a topic that no one else has covered (because it seems like every topic has been covered), but it’s now a world of perspective. What a grand world this would be if I was the only one Blogging about New Media, Marketing, Advertising, and Communications. What you get here is, simply, my own take on specific topics (and if you’re hungry for others, just look to the left and click on some of the links in my Blogroll or check out Ad Age Magazine’s Power 150).
This means two big, important things:
Making money with content is very hard.
Making your content resonate for a long period of time is very hard.
Being a publisher is very hard.
The Wall Street Journal published a fascinating article yesterday titled, Content Deluge Swamps Yahoo, that focused on how Yahoo (and other big online publishers) struggle to make money because, “As Web traffic explodes, Internet companies are struggling to profit off ads shown next to the articles, videos and other content offered to viewers. It’s a simple rule of any market. The more information that is created, the more the value is reduced. And despite attempts to woo spending with bigger, bolder, and more targeted ads, services that help consumers navigate that content, namely search, remain the big money makers online.” Strangely enough, I was reading this article at the airport having just attended Yahoo’s upfront event. What was Yahoo’s response to this challenge of more content equaling a reduction in value? Why, more content, more channels, and more content, of course. Don’t take this as a slight against Yahoo (it’s not), but this is how publishers (and this includes some Bloggers that I know, as well) react to this value reduction. They publish more in hopes of capturing or maintaining the audience that may be slipping away into other channels and – without really thinking about it – are simply adding more value reduction to all of their inventory.
Beyond the value, we’re not spending a ton of time with all of this content, either.
A friend of mine has been grappling with a conundrum: should they release their next book with a publisher or simply give it away as a free e-book? If you sell a book, this immediately limits the ability to get the story to spread, but if they publish it for free – in a world where free content is everywhere – will that guarantee that their thoughts will be valued, spread, read, and really thought about? It’s a serious challenge for many people who create content. The HubSpot Blog published a post yesterday titled, Shelf Life of Social Media Links Only 3 Hours, that looked at a new report issued by the URL shortening service, bitly. Here’s what they uncovered: “generally, links shared on Facebook, Twitter, and via direct sources like email or instant message have a shelf life of about 3 hours. This excludes YouTube, where people remain interested in links for more than twice that – 7 hours! And while you can expect that the majority of links will only remain interesting for less than 2 hours, others can generate a lot more interaction and clicks, lasting for more than 11 hours.” For a great visualization of this, get ready for your head to spin: Business Insider – Chart of the day: The Internet Has A Short Attention Span.
You’re doing great if your content can last 12 hours. How depressing.
Bloggers already know this. They post something that they think is ground-breaking, earth-shaking, and game-changing and everyone is talking about it everywhere… for a couple of seconds… for a couple of hours… and then everyone is on to the next thing (and that Blogger is already on the next blog post). It’s hard going if you’re really looking for your content to make an impact. We’re learning (as the world of content evolves) that it’s hard to create value for content when it’s not a scarce (or limited) commodity, and that most content has but a fleeting moment of time to get any true attention.…
Transference: Works by Jo Victoria and Robyn Campbell
Integrating glass and porcelain is a passionate focus of my art practice, so writing about two artists who are exploring these exquisite materials, each requiring challenging processes of making, is an exciting task. However, discussing art objects that I have not experienced in ‘real’ life and time is unfamiliar, although 2020 is a year for unparalleled experiences. The art world must move forward by expanding its virtual engagement so artists, writers, galleries and their audiences remain connected, enabling forms of physical distancing to reboot our lives. Fortunately, I have walked around, touched and engaged with Jo Victoria and Robyn Campbell’s earlier work during exhibitions and studio visits. Memories of haptic body and object interactions—gliding fingers across clay surfaces and soaking up the three dimensionalities of an object whilst sharing the same space – seem more crucial now than ever before.
The exhibition titled Transference—the action of transferring something—encapsulates Victoria and Campbell’s shared enthusiasm for light in action. Both artists engage with porcelain and glass forms to activate reflections, shadows, glints, shimmers, flickers and transience. Within bodies of porcelain, light animates a soft white translucency, and in bodies of kiln cast and slumped glass, light radiates a crystal-like transparency.
As demonstrated by the artists’earlier work, form is realised in very distinct ways. Victoria deconstructs the solidity of form by allowing light to pierce through fragmented or perforated slip-cast segments and organic burn-outs. Campbell reinforces shape and form by attaining a continuity of surface across planes of porcelain, glass and enclosed structures. For Campbell, this approach encourages reflected light to transit smoothly and quietly across open vessels and enclosed objects that are nestled within.
Sharing an enthusiasm for the natural environment, Victoria’s porcelain forms echo the fragility of disintegrating organic matter or fractured shells found at the edge of oceans. Reflective high gloss glazes and aquamarine kiln slumped glass capture the transitory and fleeting ocean light that is so fundamental to her practice.
Campbell’s glass and porcelain pieces reconfigure patterns and shapes experienced during nature walks, as essential and simple material manifestations. The interplay between open and enclosed organic forms, intensified by fleeting light and shadow, transmits a visual narrative that speaks to protection, shelter, containment, calmness and tranquillity. Pool and Echoin particular visualises the interrelated natural world in a refined and sensuous manner.
Transference is an exhibition that foregrounds the capacity of light to activate inanimate clay and glass forms and suggests the beauty and transience of the natural world. This show presents a collection of stunning pieces and given the opportunity, audiences would marvel at their beauty, strength, vulnerability and obvious dedication to craftmanship. On the other hand, Transference may also allude to the act of sharing material knowledge, skills and different responses to the world of nature. Trained as a glass artist, Robyn Campbell suggests the quiet beauty of landscapes with the interplay of light and relational porcelain and glass forms. Trained as a ceramics artist, Jo Victoria captures and reflects light through the fragility of porcelain and glass forms to advocate for the transcendence of seascapes. Transference is the end result of a collaborative narrative between the artists that encapsulates a passion for porcelain, glass, light and the natural world that they occupy.
A Common Thread: Works by Harriet McKay and Sam Gold
Touch and haptic are fundamental aspects of material and process-oriented art practices. Intimacy between bodies and materials during long periods of repetitive physical engagement engenders artwork that is guided by the procurement of material knowledge and processes that activate relational and often cathartic experiences. Sam Gold and Harriet McKay explore these processes of connectedness, a common thread aligning their distinct approaches to making.
Gold draws attention to the labour of hands that manipulate threads of clay. Repetitive movements conjoin body, material and mind to form voluminous structures that lay bare the rhythms of making. McKay’s intensive processes of layering threads of naturally dyed felt, calico and raw canvas, form rich and worn textured surfaces. McKay’s fibrous collages disclose the reiterative hand and material interplay.
Time is fundamental to Gold and McKay’s individual practices because both artists embrace repetitive crafting, as does Adelaide textile artist Sera Waters who refers to her own practice as ‘using time to make time …’ Waters describes a repetitive body and object interaction as opening space for thinking about the world in a different way. Therefore, immersive making may be understood as activating an interconnection between body, material and mind. As philosopher Maurice Merleau-Ponty argues, all our senses are connected, both body and mind are needed to form experience.
From the perspective of the viewer, art objects that reveal enduring acts of making can trigger a prolonged moment of consideration. The duration of the making and the artist’s time is often noticeably apparent, and the viewer reciprocates by spending time with the work as its fullness unfolds.
Gold’s groupings of stoic, bulbous forms emanate a silent strength. The viewer is able to glimpse inside these vessels, through mostly small openings, that provide access to a hidden, mysterious inner space. For Gold, the vessel’s interior holds significance. Her new series ‘takes inspiration from seeds, what emerges from the internal space, what could grow from within…’. The simplicity of Gold’s forms also allow for a greater consideration of the exquisitely coloured clays, oxides and traces of finger marks imprinted within each coil.
As a quick exercise, try to write down ten values you hold dear on a piece of paper. You can use words like – integrity, honesty, family, privacy, or any other value oriented word that comes to mind. However, there’s a catch: You also need to be able to prove to yourself that you live to these values every day.
In a time when artificial intelligence and autonomous systems (AI/AS) are providing more opportunities for personalization and time savings than ever before, it’s critical to pause for a moment to ask, “How will machines know what we value if we don’t know ourselves?”
This isn’t rhetorical, and the play on words is intentional. While it may come easy to criticize programmers creating the code defining AI/AS, where machines or systems that mirror human values come into play, we as individuals need to identify, test, and codify these attributes so we can best help technologists align their creations with our deeply held beliefs.
Thankfully, the rise of applied ethical considerations for artificial intelligence has become a hot topic in the past few months. The formation of the Partnership on AI working to create ethical guidelines for the corporate arena and the Asilomar Principles on AI featuring twenty three principles along these lines are just two examples of recent efforts reinforcing the need to preemptively think about values-driven issues before launching AI/AS products, versus only addressing negative unintended consequences once something is released.
This same mentality is what drove the launch of The IEEE Global Initiative for Ethical Considerations in Artificial Intelligence and Autonomous Systems in April of 2016. A key focus for The IEEE Global Initiative is the creation and updating of Ethically Aligned Design, a document representing an early code of ethics for AI/AS created by over one hundred leading minds in AI, AS, ethics, policy, business, academia, and science. Featuring over eighty Issues from eight different committees, each section also provides Candidate Recommendations to provide directional solutions for readers.
Created to pragmatically help the creators of AI/AS in their work today, it was launched as a Request for Input so readers could actively contribute feedback in the creation of Ethically Aligned Design, version two. Utilizing critique from the RFI and responses at their recent event in Austin, TX, members of The IEEE Global Initiative will release Ethically Aligned Design, Version two, in October of this year. Plans are already in motion to continue to evolve the document in this community oriented, consensus driven process for the creation of a third and future versions of the document while seeking a broader cultural response to the Issues and Recommendations provided. The goal is that Ethically Aligned Design will be seen as a key resource globally as a code of ethics for AI/AS that will stay evergreen as its iterated once a year.
Making It About You
But now back to you and your values. What do you believe? How do you know? Are you living to your values and how can you prove that you are?
As a pragmatic tool to use for a personal experiment I’ve provided a graph (Figure 1) representing a survey I created with Dr. Margaret L. Kern, Senior Lecturer at the Center for Positive Psychology, Melbourne Graduate School of Education, Melbourne University. Peggy and I created the survey for my non-profit, The Happathon Project a few years back as a way to help people identify and track their beliefs via a methodology called, Values by Design (VBD).
I based the term after Privacy by Design, a methodology for assessing and protecting personal data created by Ann Cavoukian, Ph.D. who at the time was the Information & Privacy Commissioner of Ontario, Canada. I’ve been an advocate of personal data and privacy control for years, not in relation to one’s preferences regarding privacy (e.g., how much information you like to share about yourself on Facebook, etc) but in the vital need to provide every individual with a method for controlling and clarifying how they’d like their data to be shared.
I mention this here because identifying and stating your values to yourself and your others has to come in complement to the access to and safe sharing of your personal data.
But that’s a different article.
For now, check out Figure 1. This shows data from the survey Peggy and I created from the fifty people that participated in the three week experiment we did focused on the increase in positive wellbeing based on the identification of one’s values.
The twelve words listed on the bottom of the graph represent twelve values participants tracked for three weeks, after first identifying their “Values by Design” at the beginning of our experiment.
You can do the same. Here’s how:
Look at all twelve values listed here and on a scale of 1–10 ask yourself, “how important is this value to my life right now?” Make a list for all twelve values. This comprises your “Values I.D.” or a portrait of the specific ways you view each of these values in your life in a holistic manner.
At the end of the day for a week or two, look at this list again and ask yourself, “did I live to these values today?” Then, for each value, pick a number between one to ten representing how